![]() ![]() Of the viral TikTok videos we analyzed, a significant chunk focused on a person speaking directly to the camera. ![]() TikTok is a personal and emotional place - let’s see what kind of feelings viral videos evoke in people. More than half of viral TikTok videos used music as their primary backing sound in the first three seconds.However, they were also among the least shared and commented on. Popular dance videos received more plays, on average, than videos in any of the other top five genres.Some genres of TikTok videos were much more likely than others to come from verified accounts, namely life hacks, advice, and wellness along with fitness and sports.More than 1 in 3 viral TikTok videos focused on a person speaking within the first three seconds.Happiness was the most common emotion triggered by viral TikTok videos: 58% were made in a way that inspired happiness over other emotions.The app’s lightning-quick rise to fame has us asking the question: What’s so special about it? To find out, we analyzed hundreds of popular TikTok videos by watching the first three seconds of each and recording tons of information about their “hooks.” Using this data, including specifics about content captioning and engagement numbers, we might have the beginnings of an answer to this question. The video-sharing platform has taken the world by storm, and users simply can’t get enough of this content on social media. For many of us, while Facebook, Instagram, and Twitter are likely all downloaded on our phones, TikTok is front and center on the homepage.
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